VOIS

About the Project

Vois is a modern, community-driven cosmetic brand dedicated to simplified, effective skincare ("no more skin drama"). With a focus on rituals and emotional well-being, the brand empowers its audience to "collect their own space." To elevate their digital presence and reach a wider audience on platforms like Wildberries and Gold Apple, Vois collaborated with Digitalique to merge advanced technology with beauty aesthetics through a high-impact AI and 3D visual campaign.

The objective was to create a visual campaign that reflects the brand's minimalist yet potent formulas. Digitalique was tasked with developing a series of hyper-realistic 3D visualizations and AI-generated creative assets that showcase product textures—foams, serums, and oils—while maintaining the brand's core values of serenity and scientific precision. The goal was to produce high-fidelity content optimized for e-commerce and the "VOIS Community" social platforms.

Concept & Strategy

The strategy, "Ritualized Precision," focused on the sensory experience of skincare. Digitalique positioned the campaign at the intersection of laboratory accuracy and artistic ritual, emphasizing the peace and clarity the products bring to daily life.

Creating immersive environments where light and shadow highlight the purity of the ingredients and the sleek, minimalist packaging design.

Atmospheric 3D Rendering

AI-Powered Creativity

Utilizing generative AI to build surreal, dreamlike backdrops that evoke the "peace and movement" promised by the brand’s philosophy.

Texture-First Approach

Developing hyper-detailed close-ups of product textures (macrophotography style) to communicate efficacy and quality at a glance.

AI + 3D Execution

Sensory Immersion
Every asset engineered by Digitalique was designed to be felt as much as seen, bridging the gap between digital imagery and physical sensation.

Precision modeling of Vois's primary product lines—including the signature serums and "Hair Duo" sets—with light refraction that mimics real-world physics.

3D Product Realism

AI-Generated Landscapes

Developing minimalist backgrounds that reflect the brand’s signature purple and neutral color palette, creating a cohesive visual "space" for the products.

Kinetic Visuals

High-impact motion loops created using AI to simulate the movement of water, silk, and cream, specifically designed for maximum engagement on high-speed social feeds.