Eterna
Architecting a Timeless Visual Identity for a Premium Wellness Brand
The Eterna brand identity is built on refined elegance, with a color palette that blends soft pinks, rich golds, classic blacks, and pure whites. These elements combine to reflect the delicate balance between modern luxury and timeless beauty.
Golden Metallic Capsule: A symbol of exclusivity and luxury, elevating the experience from the very first touch.
Elegant Glass Bottle: The transparent design allows you to appreciate the rich pink essence, while the glass conveys purity and sophistication.
Premium Color Palette: The harmonious blend of pink, gold, black, and white reflects the essence of elegance and high-end skincare.
Sleek, Modern Branding: The Eterna logo, with its minimalist yet bold design, embodies the perfect marriage of elegance and contemporary refinement.
Elegant Glass Bottle: The transparent design allows you to appreciate the rich pink essence, while the glass conveys purity and sophistication.
Premium Color Palette: The harmonious blend of pink, gold, black, and white reflects the essence of elegance and high-end skincare.
Sleek, Modern Branding: The Eterna logo, with its minimalist yet bold design, embodies the perfect marriage of elegance and contemporary refinement.
Design Features:
THE AMBITION
The wellness and skincare market is saturated with "me-too" brands. Eterna came to us with a vision to break the noise. The challenge was to build a brand identity from the ground ground up that didn't just look "pretty," but felt authoritative, scientific, and high-end. The goal was to create a visual language capable of competing with global luxury leaders in the EU and UAE markets, ensuring the brand felt like a "legacy in the making" from day one.
The Ultimate Expression of Luxury for Mature Skin
The concept of timeless science
We moved away from fleeting trends, focusing instead on the concept of "Biophilic Minimalism." We wanted the customer to feel the precision of a laboratory and the serenity of a spa through every touchpoint.
We moved away from fleeting trends, focusing instead on the concept of "Biophilic Minimalism." We wanted the customer to feel the precision of a laboratory and the serenity of a spa through every touchpoint.
Every design element, from the golden capsule to the sleek glass bottle, speaks to the premium, high-end nature of the brand.
Exclusivity
Timeless Beauty
The color palette, typography, and overall design convey a sense of elegance that transcends fleeting trends, positioning Eterna as a timeless solution for mature skin.
Transparency and Trust
The transparent glass and minimalist design elements reinforce the brand's commitment to high-quality, trustworthy skincare.
Emotional Connection
The warm pink tones and luxurious gold accents aim to forge a deeper emotional bond with the consumer, evoking feelings of rejuvenation and self-care.
Market-Ready Excellence
Eterna is no longer just a concept; it is a market-ready powerhouse.
INSTANT CREDIBILITY: The new identity positions Eterna alongside heritage brands, allowing for premium pricing and high-end retail placement.
PRODUCTION PRECISION: All designs were delivered with 100% technical accuracy, ready for complex printing processes (hot stamping, silk screening).
INVESTOR APPEAL: A cohesive, "global-standard" brand presence has provided the client with the confidence to pitch to international distributors and investors.
INSTANT CREDIBILITY: The new identity positions Eterna alongside heritage brands, allowing for premium pricing and high-end retail placement.
PRODUCTION PRECISION: All designs were delivered with 100% technical accuracy, ready for complex printing processes (hot stamping, silk screening).
INVESTOR APPEAL: A cohesive, "global-standard" brand presence has provided the client with the confidence to pitch to international distributors and investors.
THE IMPACT BY DIGITALIQUE
Strategic Foundation for Global Market Entry
By partnering with Digitalique, Eterna established a high-end market presence long before its official launch. Our team provided the strategic design framework necessary to position the brand at the forefront of the premium wellness sector.
By partnering with Digitalique, Eterna established a high-end market presence long before its official launch. Our team provided the strategic design framework necessary to position the brand at the forefront of the premium wellness sector.
We delivered a complete technical suite of 25+ unique SKU designs. Every asset was fully optimized by our specialists for high-end printing (hot stamping and silk screening), ensuring a flawless transition from concept to manufacturing.
Within a 45-day sprint, Digitalique transformed the initial vision into a comprehensive 50-page Brand Book. This established a visual identity that rivals the top 5% of global luxury wellness competitors.
The high-fidelity 3D visualizations created by Digitalique allowed the client to secure preliminary interest from 3 major international distributors during the pre-production phase.
Digitalique engineered a design system capable of supporting a 300% product line expansion, ensuring the brand's visual integrity remains intact as Eterna grows.
By optimizing packaging die-lines, Digitalique reduced potential material waste by 15%, successfully aligning the brand’s luxury aesthetic with sustainable industry practices.
Elevate Your Brand to the Global Stage At Digitalique. Your product deserves
a visual identity that reflects
its true value.
a visual identity that reflects
its true value.
